The Edit

Along the back-alley of the quaint Cannery Lane in Downtown Kelowna lies The Edit; a recently established women’s clothing boutique which specializes in trend-setting yet capsule essential fashion staples. The newly minted location was established a few months ago; however, it has since become a favourite for locals and abroad visitors alike. A refreshing vibrancy and airiness from this multi-brand boutique is counter-intuitive to its industrial location. Seasonal options transform to transitional staples, and each individuated piece is created with an atelier’s discernment, as noted by the company.

A contemporary sensibility; this location features designers who are premised on the luxury of European couture completed with modern signatures of edgy, sartorial design. These pieces are manufactured with the highest quality fabric while utilizing innovative manufacturing procedures. Meticulously curated, The Edit features mainstream brands such as GRLFRND Denim, cult favourite LA-based LNA, & statement-making Generation Love clothing. Moreover, newly inducted to the boutique is ready-to-wear Dutch brand Rough Studios; as it’s a bonafide favourite for rock n’roll maverick elegance.

Undress Your Style’s top favourites include a puffed leopard print long-sleeve from LNA, an array of cozy knits, & a selection of the coveted Prince of Wales smoking blazers. Alongside options in dress-wear, this location boosts a note-worthy jewelry collection and accessory inventory such as gold-plated medallion necklaces & essential bags with a twist. Stocked with a multitude of variety per season, The Edit carries merchandise from cozy loungewear to the chicest swimwear.

With such nuances as golden art-deco inspired seating, brickwork lining the curtain drawn dressing rooms, & black and white framed photographs; The Edit achieved the amalgamation of vintage quirk & modernity for its interior layout. Moreover, the design alone can be likened to the blueprint of an editorial cover-story. Gearing for a quick drop-in or styling tips for a special occasion? You’re covered. The modest floor space lends itself to being approachable & welcoming. The Edit provides a high-touch, intimate experience likened to our favourite big-box retailers & showcases unique pieces with the quality and comfort luxury retailers are noted for. Levelling its namesake, The Edit is truly a fashion haven.

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