Black-Owned Fashion Businesses You Can Support Now & Always

photo via Brother Vellies
As we’ve been following the ongoing, devastating consequences of systematic racism globally, we’ve been looking to be continually conscious on how we can dismantle this system of oppression through raising the profile of Black-Owned Businesses & Designers. Too often in the Fashion Industry, Black talent is neglected despite significant contributions to this realm. To be an anti-racist ally for change, with our collective support and buying power, we can vote with our dollars and prompt economic & cultural transformation. We’re putting a spotlight on outstanding Black-Owned Businesses you can support now & forever.*Images are linked*

Brother Vellies

Founded in 2013, Brother Vellies is a footwear & accessories brand which was established by Toronto-born Creative Director and Founder Aurora James whose premise was to celebrate cultural heritage through traditional African craftsmanship & techniques, with an emphasis on feminine eclecticism. James founded the 15 Percent Pledge based on a call-to-action for brands to increase their shelf-space of Black-Owned Businesses to 15%.
photo top left and middle via Brother Vellies

Cushnie

Embedding an ultra-feminine sensibility into the decidedly sensual aesthetic of her namesake brand CUSHNIE, Creative Director & CEO Carly Cushnie artfully formulates sex appeal within her womenswear collections, emphasizing on form & structure. Cushnie’s Spring ’19 NYFW Runway Show marked the emancipation of her first solo collection and defined the brand as assuredly luxurious & sophisticated. Expect fluid silhouettes, sumptuous silk charmeuse, & re-imagined necklines.

photo via CUSHNIE. photo top right via CUSHNIE

Lisa Folawiyo

Merging West African textile traditions with modern silhouettes, globally-renowned Lisa Folawiyo melds perenially-chic femininity with alluring craftsmanship. With Ankara dress-wear as inspiration, through fanciful embellishment & texture, Lisa Folawiyo transforms the tradition of African aesthetics as decadently anew & as decidedly hers with her namesake label. Adorning Solange, Lupita Nyong’o, & Lucy Liu; discover beautifying motifs within her collections.
photo top left and middle via Lisa Folawiyo
photo via Christopher John Rogers

Christopher John Rogers

The architect of THAT bulbous strawberry-shaped cropped top, Christopher John Rogers is a force to be reckoned through his unapologetic use of vibrant colourways, harmonious showcases of lustrous silk, & experimental silhouettes. Exemplifying self-assured celebratory femininity, the Louisiana-born designer was the top recipient of the CFDA/Vogue Fashion Fund Awards in 2019. Expect voluminous shapes & all-encompassing captivating details.
photo via Christopher John Rogers. captured by Ibragim Gatsiev. photo middle right shot captured by Tre Koch & Raoul.
photo via TyLynn Nguyen. shot captured by Ford

TyLynn Nguyen

Alluring. Architectural. Decadent. For lovers. Balancing sensual femininity with empowering strength, TyLynn Nguyen achieved a perfecting sartorial formula to a beautifying collection of the most luscious and luxurious undergarments. Her self-titled collection consists of intimate mesh panties, refined underwire-less & laced triangle cup bras that move with you with maximum comfort.
photo via tylynnnguyenoffical
‘homecoming’. photo via Sindiso Khumalo. shot captured by Jonathan Kope

Sindiso Khumalo

Based in Cape Town, South Africa, Sindiso Khumalo is a prolific textile designer who merges sustainable fabrications with African storytelling in her alluring designs. A distinct narrative that embraces her Zulu & Ndebele heritage, Sindiso Khumalo’s namesake brand evokes a visual language of empowering identity through ornate patterning & silhouettes married with the promise of ethical craftsmanship.
photo via Sindiso Khumalo
photo via Sindiso Khumalo
photo via EDAS. shot captured by Carolyne Loree

photo via EDAS. shot by Carolyn Loree. photo bottom left via EDAS. shot captured by Luna Antonia Arboleda

EDAS

Embracing eclectic, unapologetic femininity punctuated with detailed colourways and contrast, EDAS is a sustainable accessories brand regarded for their ornate jewelry & supple leather goods. EDAS’ collection, “edas x Mexico” fuses founder’s Sade Mims creative talents with the artisanship of makers in Leon, Guanajuato to form a line that unveils a beautified, authentically-crafted narrative of Mexico. Discover their Charro One Shoulder Wrap Top, Luna Earrings, & Charcoal Delantal Top.

photo via Jade Swim

Jade Swim

Dreamt by Stylist and Fashion Editor Brittany Kozerski, JADE Swim is a minimalist yet sensual swimwear line laden with innovative silhouettes and styles. Regarded for its shape-enhancing cuts, JADE honours its alluring namesake from nature. Bright & Earthy tones reign within their sporty collections. Your next Summer uniform begins with their editorial-approved “Evolve” One-Pieces.
photo via Jade Swim

Sincerely, Tommy

Kai Avent deLeon established Sincerely, Tommy in Brooklyn, New York where unbearably chic high-end emerging designers are stock-listed. Located in the neighbourhood of Brooklyn’s Bed-Stuy, Sincerely, Tommy maintains an eclectic aesthetic while diversifying to community-orientated ventures with the launch of S,T Coffee, S,T Well, & S,T Eat & Stay. Avent-deLeon launched her thoughtfully-priced line, Sincerely, Tommy, capturing the essence of fresh femininity discerning shoppers crave.
photo via Sincerely, Tommy

photo top left and middle right via Sincerely, Tommy

photo via Sincerely, Tommy. shot captured by Anthony Bryant

Thebe Magugu

Contemporary with nods to cultural storytelling, established in Johannesburg, South Africa, Thebe Magugu is a Fashion Brand that emphasizes on women’s ready-to-wear. From stitch to finish, Magugu’s designs are conceptualized and manufactured within the African continent. Woven within the fabric of his collections, Magugu’s approach to sartorial design embraces his African roots, which perfected through reimagined tailoring.
photo via Thebe Magugu. shot by Kristin-Lee Moolman
photo via Thebe Magugu. shot by Kristin-Lee Moolman

Matte Brand

Unapologetic sexiness with an embrace to sartorial 90s fashion defines the editorial aesthetic of Briana Wilson’s line, Matte Brand. Defining a decade into modernity, Matte’s latest collection, “Matte 1992”, epitomizes unabashed femininity. The cult-loved brand is at the forefront of representation which includes women of colour, shapes, & body types. Find forever essentials such as their body-hugging leisurewear.
(top & bottom left) photos via Matte
photo via Matte
photo via lemlem. bottom right: photo via Net-a-Porter. shot captured by Cass Bird

lemlem

Anchored in its literal translation to “flourish” & “bloom”, lemlem is ever-reminiscent of a brand whose moral-driven mandate is woven within the fabric of their DNA & the embodiment of its Amharic-lended namesake.
lemlem founder Liya Kebede sought to preserve traditional weaving techniques, & safeguard the market for locally produced goods & employment opportunities from her native Ethiopia. Made entirely in Africa, beautified, decorated patterning and gentle colour palettes awash the Ethiopian brand’s elevated aesthetic.

Third Crown designers Kofi & Kristin Essel. photo via Third Crown for StylingSOUL. shot captured by Erica Génécé. photo bottom right via The Folklore.

Third Crown

Derived from a namesake that symbolized a powerful union, Third Crown designers husband-and-wife couple Kofi and Kristin Essel conceptualized an aesthetic that celebrated their Ghanian & Jamacian roots. With a synchronous discerning allure for architectural structure and geometric design, Harlem-based Third Crown reimagines show-stopping jewelry as elegantly understated. Storytelling through gestures of love.

TOVE

Standing for strength and beauty inspired by the artist herself, TOVE is a London-based brand conceptualized by co-founders Camille Perry & Holly Wright following demonstrated industry experience. TOVE is defined by its minimalist, yet decidedly feminine aura, which is exemplified by its languid silhouettes and considered fabrications.

(top left) photo via TOVE. (bottom left) photo via TOVE. shot captured by Georgia Devey Smith

photo via TOVE. shot captured by Georgia Devey Smith

Aisling Camps

From an unconventional start as a Mechanical Engineer, Caribbean-raised Aisling Camps found herself as a graduate at FIT & must-know Fashion Designer with the fruition of her namesake label. The Brooklyn-based designer’s signature essentials include her enchanting fringe-mapped basics, & drop stitched cable knit sweaters finished with lace-like interwoven sofilo yarn. Thoughtfully-curated, globally-minded pieces are made dreamlike & wearable.
photos top right and middle via Aisling Camps
photo via shopmcmullen. photo bottom left via shopmcmullen

McMullen

From Christopher John Rogers to Jacquemus, the ultimate edit of emerging & established designers is nestled at Sherri McMullen’s namesake concept store, McMullen. The Bay Area-founded, all-inclusive brand features African and African-American designers based in the apparel and home décor industries. Transcending trends; elevated, eclectic, and sophisticated brands with an editor’s sartorial insight are yours to discover at McMullen.
photo via Wales Bonner. shot captured by Harley Weir. photo middle right via Wales Bonner

Wales Bonner

Otherworldly and transcendent, Grace Wales Bonner’s Menswear & Womenswear collections are a tactile exploration of identity, race, and culture. Wales Bonner’s gender-fluid designs evoke a merging of European and Afro-Atlantic traditions, emphasizing intellectual conceptions of literature, critical theory, and art. Soulful and contemporary, signatures are distinguished through sharp tailoring.
photo via Wales Bonner. shot captured by Stef Mitchell
For more information on how your can donate & support worthy causes, please visit 15 Percent Pledge & Black in Fashion Council

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