With over two-thirds of the world’s population aimed to face water scarcity by 2025 & in combination with our skin and body products containing on average 70-80% of water, our choices in consumption are beyond what’s skin deep. Luckily, the industry is making head-waves for footprint-less beauty products.
Meet the movement ‘Blue Beauty’ & its sidekick K-Beauty alum, waterless products. Originally designed to deliver on further potency & effectiveness sans H2O, waterless beauty products contribute to the initiative of a greater good that safeguards our oceans’ availability and quality. Better yet, the need for preservatives diminishes as natural ingredients act as a replacement, and overall reducing skin irritations.
To name a few, enter the antidotes to revitalizing your beauty closet: OWA Haircare & industry favourite, RMS Beauty to beauty newbie An-Hydra with its shape-shifting hero The Powder of Youth. With all these products you need little to receive maximum benefits. Proven to be better-than-the-alternative to water-bound formulations as it won’t strip your skin of it’s natural moisture, here are a list of products on why you should go blue…
