Waterless Beauty: The 2020 Trend Redefining Our Beauty Shelves

With over two-thirds of the world’s population aimed to face water scarcity by 2025 & in combination with our skin and body products containing on average 70-80% of water, our choices in consumption are beyond what’s skin deep. Luckily, the industry is making head-waves for footprint-less beauty products.

Meet the movement ‘Blue Beauty’ & its sidekick K-Beauty alum, waterless products. Originally designed to deliver on further potency & effectiveness sans H2O, waterless beauty products contribute to the initiative of a greater good that safeguards our oceans’ availability and quality. Better yet, the need for preservatives diminishes as natural ingredients act as a replacement, and overall reducing skin irritations.

To name a few, enter the antidotes to revitalizing your beauty closet: OWA Haircare & industry favourite, RMS Beauty to beauty newbie An-Hydra with its shape-shifting hero The Powder of Youth. With all these products you need little to receive maximum benefits. Proven to be better-than-the-alternative to water-bound formulations as it won’t strip your skin of it’s natural moisture, here are a list of products on why you should go blue…

RMS BEAUTY LUMINIZER, $50
FARMACY HONEY SAVIOR, $55

LOLI PLUM ELIXIR, $82
OWA HAIRCARE MOONDUST COLLECTION – HAIR WASH, $40
THE POWDER OF YOUTH NO. 1, $75
AESOP REMOVE EYE MAKEUP REMOVER, $25
DE MAMIEL SKIN RECOVERY BLEND, $160
ETHIQUE WONDERBAR, $23
THE ORDINARY PYCNOGENOL 5%, $10

PRODUCTS ARE LISTED IN CANADIAN CURRENCY

THE PRODUCTS LISTED ARE INDEPENDENTLY SOURCED AND NOT AFFILIATED WITH COMMERCIAL DEALS. THIS BLOG DOES NOT RECEIVE ANY COMMISSION OR COMPENSATION. PRICES HAVE BEEN CONVERTED TO CANADIAN (CA) CURRENCY TO APPROXIMATE VALUES (NOTWITHSTANDING APPLICABLE TAXES & DUTIES) AT THE TIME OF PUBLISH.

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