The dreamy Simone Rocha x H&M drop has just arrived…and it is as ever Simone as her penchant for ribbons and beads would show. The trademark collection embodies an avant-garde, come-as-you-are sense, a freshness that’s expectedly Spring including lightweight trenches, breathy cotton, & beaded knits.
Relying on Fashion’s familiar faces such as Tess McMillan, Adwoa Aboah, Kaia Gerber, & Paloma Elsesser, the multi-month campaign was brought to life (literally!) with THAT Phygital Pop-Up Book.
Simone gets her audiences lost in her maddening attention to detail – yet always, the beautified garments maintain their grounding in Earthy practicality. And it’s ethereal perfection. What can one expect? The Rocha’ed genius of contrast. Dresses are flirtatiously designed to highlight the waist through the Irish Chinese designer’s signature voluminous sleeves and hips.
Sheer coats were etched with romantic details i.e., THOSE headwave-making beaded breast-outliners as shown in her SS21 Collection. Elegance is added via pearl-trimmed collars on an off-white cloqué dress. Lace detailing completes a painterly floral dress. Bows are made to modern corsetry on tulle dresses and blouses. Cloqué fabric (think: jacquard) was romantically made anchor to the dresses. Subtle hints to post-lockdown flirtation?
Simone tributes her Irish roots with doses of tartan grunging floaty frocks, and thus edging the collection with a complete balance of femininity. Pearled brogues, feathered ballerinas, & chunky-soled slides are what’s in for footwear, and whose artful eccentricity is found in her homage & heritage to Hong Kong. Hair (by way of Rocha’s go-to hairstylist Cyndia Harvey), is preened into ribboned bow clips and statement-making headpieces, securing this collection as a portrait of Simone’s femininity.